Posted by Suzanne Frey, VP, Product, Android Security and Privacy Today, we’re announcing additional details for the upcoming safety section in Google Play. At Google, we know that feeling safe online comes from using products that are secure by default, private by design, and give users control over their data. This new safety section will provide developers a simple way to showcase their app’s overall safety. Developers will be able to give users deeper insight into their privacy and security practices, as well as explain the data the app may collect and why — all before users install the app. Ultimately, all Google Play store apps will be required to share information in the safety section. We want to give developers plenty of time to adapt to these changes, so we’re sharing more information about the data type definitions, user journey, and policy requirements of this new feature. What the new safety section may look like:Images are directional and subject to change Users will see the new summary in an app’s store listing page. It’ll share the developer’s explanation of what data an app collects or shares and highlight safety details, such as whether:
Images are directional and subject to change Users can tap into the summary to see details like:
Images are directional and subject to change In designing our labels, we learned developers appreciate when they can provide context about their data practices and more detail on whether their app automatically collects data versus if that collection is optional. We also learned that users care about whether their data is shared with other companies, and why. The final design is subject to change as we continue working with developers and designing for the best blend of developer and user experiences. Policy changes to support the safety section Today we announced new user data policies designed to provide more user transparency and to help people make informed choices about how their data is collected, protected and used.
This applies to all apps published on Google Play, including Google’s own apps. What you can expectWe want to provide developers with plenty of time and resources to get prepared. Target Timeline. Dates subject to change. Starting in October, developers can submit information in the Google Play Console for review. We encourage you to start early in case you have questions along the way. The new safety section will launch for apps in Google Play in Q1 2022. We know that some developers will need more time to assess their apps and coordinate with multiple teams. So, you’ll have until April 2022 before your apps must have this section approved. Without an approved section, your new app submission or app update may be rejected. Images are directional and subject to change If your app’s information is not approved by the time we launch the safety section in Google Play to users in Q1 2022, then it will display “No information available.” How to get prepared:
We’ll continue to share more guidance, including specific dates, over the next few months. Thank you for your continued partnership in building this feature alongside us and in making Google Play a safe and trustworthy platform for everyone. Preparing for Google Play’s new safety section published first on https://alanneumann.tumblr.com/ via Tumblr Preparing for Google Play’s new safety section
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